Wire Harness Copywriting Frequently Asked Questions

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Q.Steve, in a nutshell, what consulting services do you offer??

Q.Steve, in a nutshell, what copywriting services do you offer?

Q.What if I need graphics, not just the copy? Do you work with an artist?

Q.If I hire you to write copy for us, what is your process?

Q.Do you create and maintain web pages and web sites?

Q.Other than writing the copy, what other kind of web page work do you do?

Q.Steve, you mainly deal with your clients through email. You don't even know me or anyone at my company. How can you possibly write effective copy for us?

Q.If I hire you to write a landing page or online sales letter, how do I then generate revenues from that?

Q.Do you guarantee sales results from the copy you write for me?

Q.Is your copy guaranteed to be 100% free of typos, misspelling, and other errors?

Q.Steve, I got your draft. And I think we can make any further changes to the copy we want in-house. If I make those changes to the copy myself, will you reduce my fee?

Q.If you start my copywriting project with a draft we have already written, will that save you time and enable you to lower your fee to us?

Q.I have a question not covered in this FAQ page. Who do I contact?


 

Q. Steve, in a nutshell, what consulting services do you offer?
A. I offer a Site Audit of your website. This is a 35-point checklist of your site for what marketing elements are good and which need improvement.

I also offer complete Site Architecture. This is a design of your website from scratch. The report will include a summary, a sitemap, page descriptions and page-mockups.

Please see the Services and Fees page for specific information.

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Q. Steve, in a nutshell, what copywriting services do you offer?
A. In general, I offer copywriting services for most all documents found in business marketing campaigns such as landing pages, sales letters, video sales letters, print ads, email marketing messages, web pages, case studies, and white papers. In addition, I write company internal documents such as sales forms, safety manuals, operation manuals, best known methods and PowerPoint presentations.

My ultimate copywriting offer is the Relevant Content Marketing Plan. I gather all of the information to help you write your marketing plan, and I do all the research necessary to assemble a complete library of your marketing messages, tag lines, value statements, your unique selling proposition, anticipated objections and other information.

The Relevant Content Marketing Plan is all in one document so you can have a playbook to run multiple marketing campaigns for all your products and services.

In general, most copywriting services write the copy for your document.  I don't create or arrange images and visual elements.  But, I prefer to work with your visual element folks before releasing the final document, if possible.

The exception is when the service calls for multiple web pages, such as a microsite.  I'd like to work directly with your art creation people.

The other exception will be website architecture.  Although I won't be involved in the decision on the graphics, I want to be involved in the placement of graphic elements.  As well as print elements.

Please see the Services and Fees page for service descriptions.

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Q. What if I need graphics, not just the copy? Do you work with an artist?
A I work with the best direct-mail artists and web designers in the world, but it's not a package deal.  After you hire me, I'll give you some recommendations on the right artist for your job and you can come to terms with him or her on your own.

I can also work with your artist or Web developer, if you prefer.  And I prefer to do that for certain types of services such as microsites and site architecture.

Please see the Services and Fees page for specific information.

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Q. If I hire you to write copy for us, what is your process?
A. For a general description of my writing procedures, see the How I Write page.
To see how I prepare for each type of document and copywriting job, see my Copywriting Methodology page.

See my Guarantee page for what I'll do for you, and view my Copywriting Agreement page for general terms and conditions.

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Q. Do you create and maintain web pages and web sites?
A.The short answer is no.  Although I do have some skill in this and design my own websites, my expertise is to design and write copy for web pages.  You'll need to hire web site building experts.

That said, if you lack a web site building expert, I'll certainly recommend one to you.

But I do create Microsites.  These are essentially small, 3-5 page websites with navigation. 

I offer a Site Audit of your website.  This is a 35-point checklist of your site for what marketing elements are good and which need improvement.

I also offer complete Site Architecture.  This is a design of your website from scratch.  The report will include a summary, a sitemap, page descriptions and page-mockups.

Please see the Services and Fees page for specific information. 

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Q. Other than writing the copy, what other kind of web page work do you do?
A. I can be hired for SEO work only.  This means if the web page(s) exist, I'll perform an audit of the page(s) and make copywriting change recommendations. Then I can perform simple edit changes such as wording, phrasing and the creation of white space.

I also can be hired for SEO front-end work such as keyword generation and SEO adjustments such as meta descriptions, registering with Google Analytics, engaging in site statistics, registering XML sitemaps, registering pages with the search engines, advanced Schema control, Robots.txt generation, etc.

See the Services and Fees page for a complete description of each service.

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Q. Steve, you mainly deal with your clients through email. You don't even know me or anyone at my company. How can you possibly write effective copy for us?
A. The answer is simply this: my copy isn't written about you, it's written about the product, service or purchase decision in a manner to attract your target audience.

Yes, of course I also need to know about you, your company, and your objectives.  But what’s most important in writing copy that sells is not you.  It's your prospects – what they want, what they feel, what they believe, and what keeps them up nights.  My skill is coming alongside your prospect and motivating him or her to respond to your offer or accept your proposition.

As you might expect, I've developed a discovery process for learning all I need to know to write the copy in compact timeframe.  You can read about it at my Copywriting Methodology page.

Remember, I don't have to know everything about your business as I would if you were hiring me to run it.  I have to know enough to sell it to your potential buyers.  And through my discovery process, I will learn about your company when I sit down to write your project.

Also remember: I work for you and will do as you need.  But If you aren't experienced in copywriting, keep in mind that what's important to you and your team may not be at all important to your customers, who may have completely different concerns.

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Q. If I hire you to write a landing page or online sales letter, how do I then generate revenues from that?
A. You need to drive traffic to the site.  I can help you do that with SEO techniques. But if you intend to generate traffic beyond SEO, I can recommend others for you.  Both they and I charge a fee for doing this work. 

Some of the traffic generation methods you may want to test include:

Pay per click advertising on Bing and Google AdWords.
Facebook advertising.
Coregistration.
Paid media advertising.
Banner and text advertising.
Search engine optimization.
List swaps.
Affiliate marketing and joint ventures.
Article marketing.

… to name just a few.  Let me know if you need recommendations.

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Q. Do you guarantee sales results from the copy you write for me?
A. Let me break this down since it is a multi-part answer.

I don't guarantee sales results for the reasons stated in my guarantees (see the Guarantee page).

However, my standard client agreement (see the Copywriting Agreement page) outlines my revision policy.  You get 2 free revisions when I prepare the copy. After you post or mail it, if the results are not what we hoped for, I will tweak the copy one time for you:

By tweak, I mean a relatively simple and small change to improve results, typically a new headline and lead to test.

Let’s say the tweak doesn’t work.  The results are still poor.  Under the terms of the agreement, you are not entitled to any further writing on the project without paying for it.

You can hire me to try again and write a new promotion with a different idea or hook.  The price will be at a discount from the original fee, because most of the research has been done and I can probably reuse small portions of the original promotion (e.g., the offer copy) in the new one.

One piece of advice: all marketing should be done with risk capital.  If you can’t afford to lose the money on a promotion, you shouldn't do it.

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Q. Is your copy guaranteed to be 100% free of typos, misspelling, and other errors?
A. Although I proof my copy carefully, my agreements state that the client is responsible for final proofreading.  Why?  Because a writer can't effectively proofread his or her own work.  We read our copy so well, but we still miss items because we're too close to the work.  That's why most firms have editors on staff. 

But I will make every effort for zero errors.  And I have my own checklist before final submittal.

If you have other writings, I offer separate editing and proofreading services.  See the Services and Fees page.

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Q. Steve, I got your draft. And I think we can make any further changes to the copy we want in-house. If I make those changes to the copy myself, will you reduce my fee?
A.No.  Think of it this way.  The fee I quoted you is for the draft I gave you.  Any rewrites are free.  You don’t pay for them.  I would rather you tell me what you want changed and have me make those edits. You'll get a better finished piece that way.

There is no guarantee from me unless there is payment in full.  And please remember, as stated in my agreements: the copyright of the writing is transferred to you upon payment in full.  If you decide to kill the project in this way, the copyright of the material still belongs to me.

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Q. If you start my copywriting project with a draft we have already written, will that save you time and enable you to lower your fee to us?
A. Most likely, no.  In most cases it’s a waste of your time and completely unnecessary.  If you have it, I'll most likely treat it as source material – part of the background material I always gather on every writing project.

However, if after reviewing your document I agree that you've made a good start, and that the job truly is a “rewrite” rather than “from scratch” copywriting, I'll let you know.  I’ll also tell you what kind of fee discount that translates into, if any.

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Q. I have a question not covered in this FAQ page. Who do I contact?
A. You can send an email from the Contact page, or call Steve at 480.773.3484.

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