Services and Fees
See the FAQ page ... or links on this page ... for further information
YOUR project proposal will include a specific fee from these ranges
Please download my Fee Schedule
Website Content Analysis
Viewing your website with a critical eye toward customer-centric improvements. Boost search rankings and conversions by discovering gaps and opportunities.
The only reason you're in business is to invite your target audience to trust you enough to buy from you. Communication, content, flow, clarity, and navigation are not just nice things, they're critical to your success. You need a Strategic Web Content Advisor and a web copywriting specialist to make sure your content performs and flows, and I have a plan to deliver what you need.
There are two criteria that stand out above any other:
Usability: How easy a website is to understand, read, and use
Content Strength: How the messages delight visitors, persuade them to
stay on the site, and lead them toward action (sales, leads, newsletter
signups, etc.).
My plan for you will yield a report about your website. This report centers around a 35-point checklist that will be given to you in the final report. Using industry standard tools, as well as internal best known methods, the final report is designed to grade your website and give you specific and positive feedback on optimizations to maximize sales and increase the number of visitors. Your website and business will discover new life!
Your report will include:
A homepage evaluation and recommendations
Sub-page findings and recommendations
Competitive findings and recommendations
35-point Usability Scoresheet
Summary
Each section of the report will be based on how well you're reaching your target audience, your keyword placement and usage, and the conversion optimization. Another consideration will be how consistent your brand, voice, and SEO approaches are across all your pages. The report will include screenshots of your pages, meta data, and search engine results.
I'll send a questionnaire (or we can talk on the phone) asking questions regarding:
The primary purpose of your website — what you want visitors to do,
Business marketing and sales goals for your web pages,
The Audience — describe the ideal/target customer: who are these web pages for?
The Competition — major competitors in your industry, and
Your messages.
Together we'll discover the exact reason you do business and who you do business with.
Fee Range: $1500 - $3000. Fee does not include any content writing. Click here now to request this type of work.
Website Architecture
Creating, or re-creating, the framework of your customer-centric website.
The only reason you're in business is to effectively invite your target audience to trust you. Communication, content, flow, clarity, and navigation are not just nice things, they're critical to your success. You need a Strategic Web Content Advisor and a web copywriting specialist to view your website plans with a critical eye towards these goals.
The output will be a 9-13 page report, including a complete sitemap. The major pages of your website (homepage, contact, product/service, about) will be presented in mock-up form.
Fee Range: $2000 - $5000. Fee does not include any content writing. Click here now to request this type of work.
Landing Pages
A single web page dedicated to an idea, product, or service
Landing pages are typically a single web page that may be short copy, such as a lead generation "squeeze" page, or contain the equivalent of 2 or more pages of content. up to a long-form online sales letter of 20 pages or more.
The page is usually dedicated to one idea, product, or service, and is an online persuasive document so the reader takes a certain action (buys your product, downloads your white paper, clicks through for more information, etc.).
The length of the landing page depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter landing pages, such as needing to know how a product operates or for leading a prospect to join a mailing list. Then there are "want-to-know" products and services, such as financial products, that require more selling time.
If your product, service, or idea takes time to unveil all the important benefits, features, and facts, then you can expect the landing page to be longer.
The fee charged will be in line with the desired page length, and reflects text elements only. I will indicate where graphics, charts, and sidebars should be located.
Fee Range: $500 - $8500, plus royalties. Click here now to request this type of work.
Home Page
Setting the stage for the most important site interaction.
SEO and content copywriting, focusing on conversions, branding, and ease of visitor navigation.
Fee Range: $1500 - $3000. Click here now to request this type of work.
Microsites
A sub-section to your website, such as a mini-online magazine written for a certain idea, service or product.
A microsite is essentially a super-specific sub-website with its own design element and navigation, 2-5 pages. It's usually dedicated to a single idea, product or service, but is also created in multiples for different buyer personas.
The fees are typically a per-microsite quote, but will reflect the depth of research necessary as well as discounted single idea-multiple microsites.
Fee Range: $3000 - $7000. Click here now to request this type of work.
Web Page Editing
Web page editing is to audit and repair any web page other than the home page, such as an About or product/information page. This can be any request from editing a web page for content and flow, updating pages to include keywords you provide, and any SEO Copywriting and Content items I might suggest to improve the page. I'll also suggest where any graphic elements should be.
For web page writing, see Search Engine Optimization
Fee Range: $50 - $350 per page. Click here now to request this type of work.
Blogs/Articles
Online or offline articles and blogs.
Text only. What's doing especially well right now is long-form blog content. Content that comprehensively covers a topic, answers readers' questions, and does so with authority.
Google gives a little extra love to long-form content, which means more organic traffic. More than that, users like long-form content. When done well, a longer post holds reader interest better and garners more shares on social media.
The key here is quality. By offering well-done, quality, long-from content to your clients, you can position your 'Expertise, Authority, and Trust' at a high-value with your target audience. You'll be known for delivering results.
I will pack a punch for you, no matter the subject and depth. I'll deliver a strong palette of words and ideas that keep your reader interested.
The fee range reflects the number of words needed.
Fee Range: $250 - $700. Click here now to request this type of work.
Keyword Research
Find the top search terms in Google, as well research within your target audience(s).
Keyword and key phrase research are often included in SEO copywriting and Relevant Content Master Plan services. But the service also exists as a separate request.
Fee Range: $500 - $1500. Click here now to request this type of work.
Search Engine Optimization and Web Page Writing
This is for creation of new pages, apart from the home page. Also for the separate SEO Back-end Adjustments service.
There are 3 areas of SEO: Copywriting, Content Creation, and Back-end Adjustments. Together called Search Optimization, they come together and unify your website. For a full description, please read Know Your Audience: Ditch SEO.
SEO Copywriting
Optimizing your pages with the right keywords, images, clarity, readability, scan-ability, and getting the reader to take action. This form of optimizing is for what your audience sees. In the case of keywords, your audience sees you reflecting their language back at them!
I will add these improvements, either as an editor of your current content, or as a writer to add to your content.
SEO Content Creation
Following your content creation plan, I can create most of any document you require. By understanding your marketing scheme, I'll create documents that show consistency in your messaging strategies between your web pages, social media, chat, online customer service, FAQ page, and any other content. Online or not.
SEO Back-end-Adjustments
Behind the scenes optimization, such as meta descriptions, registering with Google Analytics, engaging in site statistics, registering XML sitemaps, registering pages with the search engines, advanced Schema control, Robots.txt generation, and more. These are the traditional areas you've thought about when you heard the term 'SEO'. These adjustments are like taking a wrench to your car to make sure you win the race.
SEO Service Summary
So many of these functions cross over each other. We need to have a conversation about your unique situation. SEO is not separate from content creation, it's an integral part of your content creation plan. For a full overview of the marketing environment of the 21st century, please read Relevant Content Marketing and Know Your Audience: Ditch SEO.
Fee Range: $700 - $1200 per page for new page creation. Click here now to request this type of work.
Fee Range for Back-end SEO: $500 - $1500 for a full audit and tune-up. Click here now to request this type of work.
Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".
A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.
It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.
This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.
For more, and specific information visit the Relevant Content Master Plan page now.
Fee Range: $4,675 to 9,350. Click here now to request this type of work.
Viewing your website with a critical eye toward customer-centric improvements. Boost search rankings and conversions by discovering gaps and opportunities.
The only reason you're in business is to invite your target audience to trust you enough to buy from you. Communication, content, flow, clarity, and navigation are not just nice things, they're critical to your success. You need a Strategic Web Content Advisor and a web copywriting specialist to make sure your content performs and flows, and I have a plan to deliver what you need.
There are two criteria that stand out above any other:
My plan for you will yield a report about your website. This report centers around a 35-point checklist that will be given to you in the final report. Using industry standard tools, as well as internal best known methods, the final report is designed to grade your website and give you specific and positive feedback on optimizations to maximize sales and increase the number of visitors. Your website and business will discover new life!
Your report will include:
Each section of the report will be based on how well you're reaching your target audience, your keyword placement and usage, and the conversion optimization. Another consideration will be how consistent your brand, voice, and SEO approaches are across all your pages. The report will include screenshots of your pages, meta data, and search engine results.
I'll send a questionnaire (or we can talk on the phone) asking questions regarding:
Together we'll discover the exact reason you do business and who you do business with.
Fee Range: $1500 - $3000. Fee does not include any content writing. Click here now to request this type of work.
Website Architecture
Creating, or re-creating, the framework of your customer-centric website.
The only reason you're in business is to effectively invite your target audience to trust you. Communication, content, flow, clarity, and navigation are not just nice things, they're critical to your success. You need a Strategic Web Content Advisor and a web copywriting specialist to view your website plans with a critical eye towards these goals.
The output will be a 9-13 page report, including a complete sitemap. The major pages of your website (homepage, contact, product/service, about) will be presented in mock-up form.
Fee Range: $2000 - $5000. Fee does not include any content writing. Click here now to request this type of work.
Landing Pages
A single web page dedicated to an idea, product, or service
Landing pages are typically a single web page that may be short copy, such as a lead generation "squeeze" page, or contain the equivalent of 2 or more pages of content. up to a long-form online sales letter of 20 pages or more.
The page is usually dedicated to one idea, product, or service, and is an online persuasive document so the reader takes a certain action (buys your product, downloads your white paper, clicks through for more information, etc.).
The length of the landing page depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter landing pages, such as needing to know how a product operates or for leading a prospect to join a mailing list. Then there are "want-to-know" products and services, such as financial products, that require more selling time.
If your product, service, or idea takes time to unveil all the important benefits, features, and facts, then you can expect the landing page to be longer.
The fee charged will be in line with the desired page length, and reflects text elements only. I will indicate where graphics, charts, and sidebars should be located.
Fee Range: $500 - $8500, plus royalties. Click here now to request this type of work.
Home Page
Setting the stage for the most important site interaction.
SEO and content copywriting, focusing on conversions, branding, and ease of visitor navigation.
Fee Range: $1500 - $3000. Click here now to request this type of work.
Microsites
A sub-section to your website, such as a mini-online magazine written for a certain idea, service or product.
A microsite is essentially a super-specific sub-website with its own design element and navigation, 2-5 pages. It's usually dedicated to a single idea, product or service, but is also created in multiples for different buyer personas.
The fees are typically a per-microsite quote, but will reflect the depth of research necessary as well as discounted single idea-multiple microsites.
Fee Range: $3000 - $7000. Click here now to request this type of work.
Web Page Editing
Web page editing is to audit and repair any web page other than the home page, such as an About or product/information page. This can be any request from editing a web page for content and flow, updating pages to include keywords you provide, and any SEO Copywriting and Content items I might suggest to improve the page. I'll also suggest where any graphic elements should be.
For web page writing, see Search Engine Optimization
Fee Range: $50 - $350 per page. Click here now to request this type of work.
Blogs/Articles
Online or offline articles and blogs.
Text only. What's doing especially well right now is long-form blog content. Content that comprehensively covers a topic, answers readers' questions, and does so with authority.
Google gives a little extra love to long-form content, which means more organic traffic. More than that, users like long-form content. When done well, a longer post holds reader interest better and garners more shares on social media.
The key here is quality. By offering well-done, quality, long-from content to your clients, you can position your 'Expertise, Authority, and Trust' at a high-value with your target audience. You'll be known for delivering results.
I will pack a punch for you, no matter the subject and depth. I'll deliver a strong palette of words and ideas that keep your reader interested.
The fee range reflects the number of words needed.
Fee Range: $250 - $700. Click here now to request this type of work.
Keyword Research
Find the top search terms in Google, as well research within your target audience(s).
Keyword and key phrase research are often included in SEO copywriting and Relevant Content Master Plan services. But the service also exists as a separate request.
Fee Range: $500 - $1500. Click here now to request this type of work.
Search Engine Optimization and Web Page Writing
This is for creation of new pages, apart from the home page. Also for the separate SEO Back-end Adjustments service.
There are 3 areas of SEO: Copywriting, Content Creation, and Back-end Adjustments. Together called Search Optimization, they come together and unify your website. For a full description, please read Know Your Audience: Ditch SEO.
SEO Copywriting
Optimizing your pages with the right keywords, images, clarity, readability, scan-ability, and getting the reader to take action. This form of optimizing is for what your audience sees. In the case of keywords, your audience sees you reflecting their language back at them!
I will add these improvements, either as an editor of your current content, or as a writer to add to your content.
SEO Content Creation
Following your content creation plan, I can create most of any document you require. By understanding your marketing scheme, I'll create documents that show consistency in your messaging strategies between your web pages, social media, chat, online customer service, FAQ page, and any other content. Online or not.
SEO Back-end-Adjustments
Behind the scenes optimization, such as meta descriptions, registering with Google Analytics, engaging in site statistics, registering XML sitemaps, registering pages with the search engines, advanced Schema control, Robots.txt generation, and more. These are the traditional areas you've thought about when you heard the term 'SEO'. These adjustments are like taking a wrench to your car to make sure you win the race.
SEO Service Summary
So many of these functions cross over each other. We need to have a conversation about your unique situation. SEO is not separate from content creation, it's an integral part of your content creation plan. For a full overview of the marketing environment of the 21st century, please read Relevant Content Marketing and Know Your Audience: Ditch SEO.
Fee Range: $700 - $1200 per page for new page creation. Click here now to request this type of work.
Fee Range for Back-end SEO: $500 - $1500 for a full audit and tune-up. Click here now to request this type of work.
Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".
A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.
It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.
This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.
For more, and specific information visit the Relevant Content Master Plan page now.
Fee Range: $4,675 to 9,350. Click here now to request this type of work.
Brochures and Trade Show Materials
Clearly and succinctly explain your product or service, and how it benefits your prospect. Or grab attention at busy shows with bold customer-focused materials.
This service is designed so you can pack a powerful punch with your words. Research will be done to find your unique selling proposition, and the most important selling points and benefits.
No fluff.
Graphic elements are important. I'll indicate where those elements should be, and work with your graphic arts department on the final product, if possible, if necessary.
Fee Range: $1,000 - $3,000. Click here now to request this type of work.
Video/Podcast/TV/Radio/Customer Service Scripts
Usually a 1-5 minute video for "how to's".
Many videos are short by nature. Sometimes it's an intro to further reading on a page. Sometimes it can be a series of short "explainer" videos on the benefits of a product or subject. Or a series for a customer service help desk.
Then there are the longer variety, usually called the VSL or video sales letter. The length of video needed depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter videos, such as needing to know how a product operates. Then there are "want-to-know" products and services, such as financial products, that require more selling time.
If your product, service, or idea takes time unveil all the important benefits, features, and facts, the longer the video (or, smart to consider a series of videos).
Text only.
Fee Range (short videos): $ $1,000 - $1,300. Click here now to request this type of work.
Fee Range (long videos): $1,5000 - $5,000. Click here now to request this type of work.
Case Studies
An extended testimonial on how a B2B product or service helped a client in the real world. Also known as "customer success stories".
Magazine-style format, where everything is in a more "narrative" story. The traditional format is one of background-challenge-solution, and is heavily used in B2B complex purchase decisions. The sales cycle might include weeks of research. There are often committees, meetings, more research, drop dead decision dates, etc. For those stakeholders in the purchase decision cycle, their due diligence is to contact other companies that bought the same thing to ask how well it worked out for them, and ask and their experiences, etc.
Case studies work out for this perfectly. These tools tell the B2B buyer that they're making the right decision.
Fee Range: $1,200 to $2,000. Click here now to request this type of work.
White Papers (Special Reports, EBooks)
A persuasive essay that uses facts and logic to promote a certain B2B product, idea, or service. Used by businesses for both complex purchase decisions and customer content, white papers are powerful persuasive documents containing maximum facts due to extensive research.
White papers are anywhere from 5-20 pages long, depending on the purpose. There are generally three styles of white papers:
The "backgrounder":
often used when the audience is strictly technical, or there's a large amount of information to impart. Graphics might play a minimum role, but should aid the reader in scannability and for navigation. Text elements often play a more important role in keeping the document scannable and navigational.
The "lister":
selected when there is a bullet list of items to cover. The audience may or may not be technical, but the jargon and language is generally lighter than with a backgrounder. Graphics and text elements play an important role in aiding the reader in scannability and in navigation (balanced, but sometimes graphics are heavier than text).
The "problem-solution":
when it's time to state clear facts and ideas, and build a case about a product, idea, or service. This type of white paper dives into a nagging business problem and unveils a new solution. The language can be a mix of technical and business, and easier to read than a backgrounder. No matter the language, the goal is to be powerful and direct, using maximum
clarity and word efficiency. Graphics and text elements play an important role in aiding the reader in scannability and for navigation (balanced, but often text is heavier).
When you hire me to write your white paper, you'll first receive a quote, reflected in the fee range below. Before I can send the quote, I'll need further information (I'll send you a questionnaire):
An overview of the content Your goal(s) for the document Your target audience(s) How the paper fits into the sales or purchase decision cycle What style you'd like for the white paper (backgrounder, lister, problem/solution). I might recommend a different style, depending on the type of information you want to have in your white paper. Any previous white paper examples that show how you'd like this one to look like. Or a style you want to avoid. Research already done, and importance contacts for new sources. The list of SEO keywords The contact info for your graphic designer
Your desired timelines The desired call to action at the end Contact information for the stakeholders and decision makers for this project (time can be saved if I can contact them directly) Your budget and payment terms
This service is designed so you can pack a powerful punch with your words. Research will be done to find your unique selling proposition, and the most important selling points and benefits.
No fluff.
Fee Range: $2,000 to $7,000. Click here now to request this type of work.
Training/Operation/Safety/Best Known Method Manuals
These can be for an external audience, such as product operation manuals. Or for internal documents, such as machine operation, safety documents, Best Known Methods, and Human Resource documents.
All internal and external documents must maximize your communication and completely recognize the target audience. Don't allow unclear documents to jeopardize shop or factory throughput. Use this category if your project doesn't seem to fit any other category.
Fee Range: $2,000 to $7,000. Click here now to request this type of work.
Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".
A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.
It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.
This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.
For more, and specific information visit the Relevant Content Master Plan page now.
Fee Range: $4,675 to 9,350. Click here now to request this type of work.
Clearly and succinctly explain your product or service, and how it benefits your prospect. Or grab attention at busy shows with bold customer-focused materials.
This service is designed so you can pack a powerful punch with your words. Research will be done to find your unique selling proposition, and the most important selling points and benefits.
No fluff.
Graphic elements are important. I'll indicate where those elements should be, and work with your graphic arts department on the final product, if possible, if necessary.
Fee Range: $1,000 - $3,000. Click here now to request this type of work.
Video/Podcast/TV/Radio/Customer Service Scripts
Usually a 1-5 minute video for "how to's".
Many videos are short by nature. Sometimes it's an intro to further reading on a page. Sometimes it can be a series of short "explainer" videos on the benefits of a product or subject. Or a series for a customer service help desk.
Then there are the longer variety, usually called the VSL or video sales letter. The length of video needed depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter videos, such as needing to know how a product operates. Then there are "want-to-know" products and services, such as financial products, that require more selling time.
If your product, service, or idea takes time unveil all the important benefits, features, and facts, the longer the video (or, smart to consider a series of videos).
Text only.
Fee Range (short videos): $ $1,000 - $1,300. Click here now to request this type of work.
Fee Range (long videos): $1,5000 - $5,000. Click here now to request this type of work.
Case Studies
An extended testimonial on how a B2B product or service helped a client in the real world. Also known as "customer success stories".
Magazine-style format, where everything is in a more "narrative" story. The traditional format is one of background-challenge-solution, and is heavily used in B2B complex purchase decisions. The sales cycle might include weeks of research. There are often committees, meetings, more research, drop dead decision dates, etc. For those stakeholders in the purchase decision cycle, their due diligence is to contact other companies that bought the same thing to ask how well it worked out for them, and ask and their experiences, etc.
Case studies work out for this perfectly. These tools tell the B2B buyer that they're making the right decision.
Fee Range: $1,200 to $2,000. Click here now to request this type of work.
White Papers (Special Reports, EBooks)
A persuasive essay that uses facts and logic to promote a certain B2B product, idea, or service. Used by businesses for both complex purchase decisions and customer content, white papers are powerful persuasive documents containing maximum facts due to extensive research.
White papers are anywhere from 5-20 pages long, depending on the purpose. There are generally three styles of white papers:
The "backgrounder":
The "lister":
The "problem-solution":
When you hire me to write your white paper, you'll first receive a quote, reflected in the fee range below. Before I can send the quote, I'll need further information (I'll send you a questionnaire):
This service is designed so you can pack a powerful punch with your words. Research will be done to find your unique selling proposition, and the most important selling points and benefits.
No fluff.
Fee Range: $2,000 to $7,000. Click here now to request this type of work.
Training/Operation/Safety/Best Known Method Manuals
These can be for an external audience, such as product operation manuals. Or for internal documents, such as machine operation, safety documents, Best Known Methods, and Human Resource documents.
All internal and external documents must maximize your communication and completely recognize the target audience. Don't allow unclear documents to jeopardize shop or factory throughput. Use this category if your project doesn't seem to fit any other category.
Fee Range: $2,000 to $7,000. Click here now to request this type of work.
Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".
A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.
It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.
This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.
For more, and specific information visit the Relevant Content Master Plan page now.
Fee Range: $4,675 to 9,350. Click here now to request this type of work.
Emails
Autoresponder series or single emails.
Deepen your customer relationships or create a follow-up for product purchases.
Fee Range: Autoresponder series $100 - $1,000 per email. Click here now to request this type of work.
Fee Range: Single email $250 - $2,000. Click here now to request this type of work.
Direct Mail Packages
Description at a glance.
Direct mail package could included a suite of separate pieces;
Lift note Envelope copy Separate order device Brochure, flyer or insert Response device Testimonial page, report or news article
The length of letter needed depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter letters, such as needing to know how a product operates. Then there are "want-to-know" products and services, such as financial products, that require more selling time.
If your product, service, or idea takes time to unveil all the important benefits, features, and facts, then you can expect the letter to be longer.
If you want a certain type of Direct-Mail package, let's discuss what separate pieces you'd like to include.
Fee Range: $1,500 - $8,500 + royalties for Sales Packages and Lead Generation Packages. Click here now to request this type of work.
Fee Range: $750 - $1500 for a Postcard. Click here now to request this type of work.
Fee Range: $9,000 - $15,000 for a Magalog. Click here now to request this type of work
Sell Sheets (Product Flyer)
Usually a single page description of a product, service, or idea.
These sheets are known by several names (One Sheets, Sell Sheets, Product Sheets, etc.) They're simply used to capture all of the most important features and benefits in a small space.
Fee Range: $800 - $1500. Click here now to request this type of work.
Sales Proposal Templates
Internal or external documents that close the sale.
These templates can be a document that your sales team uses to take orders over the phone, or in response to online orders. It could also be a factory form outlining desired build procedures down the line.
Fee Range: $700 - $1200. Click here now to request this type of work.
PowerPoint Presentations (Slide Decks)
Presentations for business, with and without speaker notes.
Presentations give the opportunity to interact with groups of stakeholders and people interested in a product, service or idea. They can also be recorded to be a part of a webinar.
Fee Range: $1500 - $3000. Click here now to request this type of work.
Speeches
Speeches can sometimes overlap with Presentations.
Depending on the purpose, a speech could be the right approach. If you need to present YOUR voice and have little or no need for interaction, this is the right choice.
Fee Range: $3,000 - $5,000+. Click here now to request this type of work.
Advertorials
Position your product/service as THE solution in a magazine-style article.
Fee Range: $1,500 - $3,000. Click here now to request this type of work.
Ghostwriting
When you need a strong writer to convey your ideas for articles, blogs and books.
Reflecting your direct voice and your ideas in print are important when it comes time for you to publish. Let me show you how I can help your reflect your ideas.
Fee Range: $500 - $10,000+. Click here now to request this type of work.
Copy editing, proofreading
When you need an eye for detail on your writing project.
I'll review and correct written material to improve accuracy, readability, and fitness for its purpose, and to ensure that it is free of error, omission, and inconsistency. I'll have an eye for repetition, grammar usage, spelling, punctuation, idea flow, and coherence. I'll use your company house style, such as Chicago Manual of Style, for punctuation and word usage (such as color and colour).
Don't allow unclear documents to jeopardize your writing project.
Fee Range: $100 - $1,000+. Click here now to request this type of work.
Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".
A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.
It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.
This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.
For more, and specific information visit the Relevant Content Master Plan page now.
Fee Range: $4,675 to 9,350. Click here now to request this type of work.
Autoresponder series or single emails.
Deepen your customer relationships or create a follow-up for product purchases.
Fee Range: Autoresponder series $100 - $1,000 per email. Click here now to request this type of work.
Fee Range: Single email $250 - $2,000. Click here now to request this type of work.
Direct Mail Packages
Description at a glance.
Direct mail package could included a suite of separate pieces;
The length of letter needed depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter letters, such as needing to know how a product operates. Then there are "want-to-know" products and services, such as financial products, that require more selling time.
If your product, service, or idea takes time to unveil all the important benefits, features, and facts, then you can expect the letter to be longer.
If you want a certain type of Direct-Mail package, let's discuss what separate pieces you'd like to include.
Fee Range: $1,500 - $8,500 + royalties for Sales Packages and Lead Generation Packages. Click here now to request this type of work.
Fee Range: $750 - $1500 for a Postcard. Click here now to request this type of work.
Fee Range: $9,000 - $15,000 for a Magalog. Click here now to request this type of work
Sell Sheets (Product Flyer)
Usually a single page description of a product, service, or idea.
These sheets are known by several names (One Sheets, Sell Sheets, Product Sheets, etc.) They're simply used to capture all of the most important features and benefits in a small space.
Fee Range: $800 - $1500. Click here now to request this type of work.
Sales Proposal Templates
Internal or external documents that close the sale.
These templates can be a document that your sales team uses to take orders over the phone, or in response to online orders. It could also be a factory form outlining desired build procedures down the line.
Fee Range: $700 - $1200. Click here now to request this type of work.
PowerPoint Presentations (Slide Decks)
Presentations for business, with and without speaker notes.
Presentations give the opportunity to interact with groups of stakeholders and people interested in a product, service or idea. They can also be recorded to be a part of a webinar.
Fee Range: $1500 - $3000. Click here now to request this type of work.
Speeches
Speeches can sometimes overlap with Presentations.
Depending on the purpose, a speech could be the right approach. If you need to present YOUR voice and have little or no need for interaction, this is the right choice.
Fee Range: $3,000 - $5,000+. Click here now to request this type of work.
Advertorials
Position your product/service as THE solution in a magazine-style article.
Fee Range: $1,500 - $3,000. Click here now to request this type of work.
Ghostwriting
When you need a strong writer to convey your ideas for articles, blogs and books.
Reflecting your direct voice and your ideas in print are important when it comes time for you to publish. Let me show you how I can help your reflect your ideas.
Fee Range: $500 - $10,000+. Click here now to request this type of work.
Copy editing, proofreading
When you need an eye for detail on your writing project.
I'll review and correct written material to improve accuracy, readability, and fitness for its purpose, and to ensure that it is free of error, omission, and inconsistency. I'll have an eye for repetition, grammar usage, spelling, punctuation, idea flow, and coherence. I'll use your company house style, such as Chicago Manual of Style, for punctuation and word usage (such as color and colour).
Don't allow unclear documents to jeopardize your writing project.
Fee Range: $100 - $1,000+. Click here now to request this type of work.
Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".
A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.
It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.
This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.
For more, and specific information visit the Relevant Content Master Plan page now.
Fee Range: $4,675 to 9,350. Click here now to request this type of work.