Services and Fees

Brochures and Trade Show Materials
Clearly and succinctly explain your product or service, and how it benefits your prospect. Or grab attention at busy shows with bold customer-focused materials.

This service is designed so you can pack a powerful punch with your words. Research will be done to find your unique selling proposition, and the most important selling points and benefits.

No fluff.

Graphic elements are important. I'll indicate where those elements should be, and work with your graphic arts department on the final product, if possible, if necessary.

Fee Range: $1,000 - $3,000. Click here now to request this type of work.

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Video/Podcast/TV/Radio/Customer Service Scripts
Usually a 1-5 minute video for "how to's".

Many videos are short by nature. Sometimes it's an intro to further reading on a page. Sometimes it can be a series of short "explainer" videos on the benefits of a product or subject. Or a series for a customer service help desk.

Then there are the longer variety, usually called the VSL or video sales letter. The length of video needed depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter videos, such as needing to know how a product operates. Then there are "want-to-know" products and services, such as financial products, that require more selling time.

If your product, service, or idea takes time unveil all the important benefits, features, and facts, the longer the video (or, smart to consider a series of videos).

Text only.

Fee Range (short videos): $ $1,000 - $1,300. Click here now to request this type of work.
Fee Range (long videos): $1,5000 - $5,000. Click here now to request this type of work.

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Case Studies
An extended testimonial on how a B2B product or service helped a client in the real world. Also known as "customer success stories".

Magazine-style format, where everything is in a more "narrative" story. The traditional format is one of background-challenge-solution, and is heavily used in B2B complex purchase decisions. The sales cycle might include weeks of research. There are often committees, meetings, more research, drop dead decision dates, etc. For those stakeholders in the purchase decision cycle, their due diligence is to contact other companies that bought the same thing to ask how well it worked out for them, and ask and their experiences, etc.

Case studies work out for this perfectly. These tools tell the B2B buyer that they're making the right decision.

Fee Range: $1,200 to $2,000. Click here now to request this type of work.

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White Papers (Special Reports, EBooks)
A persuasive essay that uses facts and logic to promote a certain B2B product, idea, or service. Used by businesses for both complex purchase decisions and customer content, white papers are powerful persuasive documents containing maximum facts due to extensive research.

White papers are anywhere from 5-20 pages long, depending on the purpose. There are generally three styles of white papers:

The "backgrounder":

often used when the audience is strictly technical, or there's a large amount of information to impart. Graphics might play a minimum role, but should aid the reader in scannability and for navigation. Text elements often play a more important role in keeping the document scannable and navigational.

The "lister":

selected when there is a bullet list of items to cover. The audience may or may not be technical, but the jargon and language is generally lighter than with a backgrounder. Graphics and text elements play an important role in aiding the reader in scannability and in navigation (balanced, but sometimes graphics are heavier than text).

The "problem-solution":

when it's time to state clear facts and ideas, and build a case about a product, idea, or service. This type of white paper dives into a nagging business problem and unveils a new solution. The language can be a mix of technical and business, and easier to read than a backgrounder. No matter the language, the goal is to be powerful and direct, using maximum clarity and word efficiency. Graphics and text elements play an important role in aiding the reader in scannability and for navigation (balanced, but often text is heavier).

When you hire me to write your white paper, you'll first receive a quote, reflected in the fee range below. Before I can send the quote, I'll need further information (I'll send you a questionnaire):

An overview of the content

Your goal(s) for the document

Your target audience(s)

How the paper fits into the sales or purchase decision cycle

What style you'd like for the white paper (backgrounder, lister, problem/solution). I might recommend a different style, depending on the type of information you want to have in your white paper.

Any previous white paper examples that show how you'd like this one to look like. Or a style you want to avoid.

Research already done, and importance contacts for new sources.

The list of SEO keywords

The contact info for your graphic designer

Your desired timelines

The desired call to action at the end

Contact information for the stakeholders and decision makers for this project (time can be saved if I can contact them directly)

Your budget and payment terms

This service is designed so you can pack a powerful punch with your words. Research will be done to find your unique selling proposition, and the most important selling points and benefits.

No fluff.

Fee Range: $2,000 to $7,000. Click here now to request this type of work.

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Training/Operation/Safety/Best Known Method Manuals
These can be for an external audience, such as product operation manuals. Or for internal documents, such as machine operation, safety documents, Best Known Methods, and Human Resource documents.

All internal and external documents must maximize your communication and completely recognize the target audience. Don't allow unclear documents to jeopardize shop or factory throughput. Use this category if your project doesn't seem to fit any other category.

Fee Range: $2,000 to $7,000. Click here now to request this type of work.

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Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".

A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.

It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.

This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.

For more, and specific information visit the Relevant Content Master Plan page now.

Fee Range: $4,675 to 9,350. Click here now to request this type of work.

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Emails
Autoresponder series or single emails.

Deepen your customer relationships or create a follow-up for product purchases.

Fee Range: Autoresponder series $100 - $1,000 per email. Click here now to request this type of work.
Fee Range: Single email $250 - $2,000. Click here now to request this type of work.

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Direct Mail Packages
Description at a glance.

Direct mail package could included a suite of separate pieces;

Lift note

Envelope copy

Separate order device

Brochure, flyer or insert

Response device

Testimonial page, report or news article

The length of letter needed depends on what you're selling. There are "need-to-know" products and ideas that can be done with shorter letters, such as needing to know how a product operates. Then there are "want-to-know" products and services, such as financial products, that require more selling time.

If your product, service, or idea takes time to unveil all the important benefits, features, and facts, then you can expect the letter to be longer.

If you want a certain type of Direct-Mail package, let's discuss what separate pieces you'd like to include.

Fee Range: $1,500 - $8,500 + royalties for Sales Packages and Lead Generation Packages. Click here now to request this type of work.
Fee Range: $750 - $1500 for a Postcard. Click here now to request this type of work.
Fee Range: $9,000 - $15,000 for a Magalog. Click here now to request this type of work

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Sell Sheets (Product Flyer)
Usually a single page description of a product, service, or idea.

These sheets are known by several names (One Sheets, Sell Sheets, Product Sheets, etc.) They're simply used to capture all of the most important features and benefits in a small space.

Fee Range: $800 - $1500. Click here now to request this type of work.

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Sales Proposal Templates
Internal or external documents that close the sale.

These templates can be a document that your sales team uses to take orders over the phone, or in response to online orders. It could also be a factory form outlining desired build procedures down the line.

Fee Range: $700 - $1200. Click here now to request this type of work.

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PowerPoint Presentations (Slide Decks)
Presentations for business, with and without speaker notes.

Presentations give the opportunity to interact with groups of stakeholders and people interested in a product, service or idea. They can also be recorded to be a part of a webinar.

Fee Range: $1500 - $3000. Click here now to request this type of work.

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Speeches
Speeches can sometimes overlap with Presentations.

Depending on the purpose, a speech could be the right approach. If you need to present YOUR voice and have little or no need for interaction, this is the right choice.

Fee Range: $3,000 - $5,000+. Click here now to request this type of work.

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Advertorials
Position your product/service as THE solution in a magazine-style article.

Fee Range: $1,500 - $3,000. Click here now to request this type of work.

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Ghostwriting
When you need a strong writer to convey your ideas for articles, blogs and books.

Reflecting your direct voice and your ideas in print are important when it comes time for you to publish. Let me show you how I can help your reflect your ideas.

Fee Range: $500 - $10,000+. Click here now to request this type of work.

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Copy editing, proofreading
When you need an eye for detail on your writing project.

I'll review and correct written material to improve accuracy, readability, and fitness for its purpose, and to ensure that it is free of error, omission, and inconsistency. I'll have an eye for repetition, grammar usage, spelling, punctuation, idea flow, and coherence. I'll use your company house style, such as Chicago Manual of Style, for punctuation and word usage (such as color and colour).

Don't allow unclear documents to jeopardize your writing project.

Fee Range: $100 - $1,000+. Click here now to request this type of work.

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Relevant Content Master Plan
A comprehensive marketing content strategy. Get top results with a "master messaging roadmap".

A Relevant Content Master Plan is the ultimate in content strategy. The output is a single master document of 10-15 pages. The purpose of the master document is to be a complete library of your product/service/complex purchase information for your marketing department.

It will be the source for facts, testimonies, benefits, tag lines, value statements, your unique selling proposition, anticipated objections – and much, much more – to use for your white papers, presentations, email blasts, web content ... all your marketing pieces.

This service is the launch point for your marketing strategy. It's designed to be a rock-solid beginning for your website and social media plans, and it provides consistent messaging for all your marketing pieces.

For more, and specific information visit the Relevant Content Master Plan page now.

Fee Range: $4,675 to 9,350. Click here now to request this type of work.

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